This charity exists to promote and develop independent advocacy services for older people, and those who support them. We encourage everyone; from older individuals and their family and friends, to professionals working with older people, to learn about the power of independent advocacy. This is so that the benefits for older people of living in a way that makes them happy, safe and fulfilled are delivered in their own networks and communities.
We are a membership organisation, and we are proud to champion the fantastic work undertaken by those working towards ensuring older people’s needs, wants and rights are protected and promoted. Our role includes campaigning on behalf of our members, supporting them with resources, building partnerships and sharing good practice in our community.